Development Consulting

Senate’s partners have developed more than 80 hotels, from 100 rooms to 1,500 rooms, and bring a wealth of experience in design, operations, management, finance and strategic planning.

Our experience branding and operating hotels allows us to provide expert input during project development, where efficient buildings with distinctive character enhance operating margins and positively impact guest experiences, ultimately resulting in strong returns for developers and owners.

Branding and product development decisions affect all aspects of a project – from the sign on the building to customer service standards, sales and marketing plan execution and quality measurement programs. Ability to make solid decisions early in the design process and carry them through to operations where they shape the customer experience and gain customer loyalty are the essence of great branding. Senate has the brand relationships and experience to successfully launch your hotel, whether franchised or independent.


The first step in every project is to assess the market, understand scope and cost, and determine project feasibility. Senate’s operations expertise, competitive analysis, and a thorough understanding or brand requirements determine the building features that will guarantee the operations team can exceed guest expectations. Our attention to detail with architectural programming guides the design process, and thorough planning and project management ensure that FF&E and Information Technology systems are installed on time and within budget.


  • Project feasibility assessment
  • Market & competitive analysis
  • Branding
  • Budgeting 
  • Planning & scheduling 
  • Brand relationships & brand selection 
  • Legal & Licensing 
  • Architectural programming 
  • Rooms 
  • Public space 
  • Systems 
  • Food & Beverage 
  • Amenities 
  • Back-of-house and support functions 
  • Systems planning and procurement 
  • FF&E purchasing management 
  • Construction oversight 

Brand Relationships

Certified with all major franchise brands, and experience operating & developing
franchise and independent hotels from the ground up.